Filling In The Gaps (Gasps...???)

Strange things happen to the utmost normal of people or situations.

E.g. in the early bustling period of January 2010, it is indeed strange that we, at Y&R JB have nothing much to do apart from trying to get new businesses out of the richness of the corporations and companies in Johor Bahru... mostly thriving over the years due to its closeness with Singapore and lately due to the propensities and intensified emphasis on Iskandar Malaysia.

It is indeed strange that a company as established as Young & Rubicam a.k.a. Y&R had to resort to stranger method of pulling some strings and extreme persuasions in order to gain the extra mileage and added trusts granted by the ever-so-difficult Johoreans.

Johoreans are strange compared to KLites. Here, when it comes to business, COST comes first, not values... not designs... not anything else... but COST.

Advertising Agencies in KL would sell off their ideas first to Clients and try hard to put in many different ways of manipulating the same old thing. But here, such tricks would not bode well among the decision makers who would end up asking the Client Servicing Slaves how much 'damage' would such 'flamboyance' cost them... i.e. it all boils down to DOLLARS & CENTS. And in this case, it is often RINGGIT & SEN.

Hard to sell? Harder to convince... It is indeed the price you pay for wanting to be Creative... Does 'Creativity' carry any value at all in this marketplace?

Sometimes, I am confused myself...